If you run a business, chances are you’ve come across AI, or Artificial Intelligence, lately.
From customer service tools to enhancing productivity, AI is making waves over industries globally, and it’s not stopping anytime soon. But how is AI changing marketing?
In this blog, we’ll take a look at the impact AI is having on marketing and the benefits it can bring businesses.
AI: Friend Or Foe To The Marketer?
The idea that AI might one day completely replace human workers, including marketers, is a common concern. However, the reality is far more nuanced than a simple “robots vs humans” narrative.
Think of AI not as a competitor but as a collaborator. Artificial intelligence is a powerful tool that enhances, rather than replaces, a marketer’s capabilities – like having a superpowered marketing assistant.
AI frees marketers to focus on creative and strategic business activities. By taking on the repetitive and time-consuming tasks they’d otherwise be executing, AI streamlines the process, creating time for marketers to focus on the distinctly human aspects of marketing.
But how exactly can AI support marketers?
Automated Marketing
AI-powered marketing automation is transformational for businesses across many sectors. By handling repetitive tasks, AI removes human error, improves efficiency and frees up time for human workers to focus on high-value activities.
Let’s look at the key Benefits of AI in Marketing Automation:
Task Automation
When you use AI tools in marketing, you can automate processes like managing campaign schedules, lead nurturing and sending emails, saving tons of time and making sure the customer experience is consistent.
Data-Driven Targeting
AI can analyse customer behaviour and preferences. Using this information, AI can create the right message and deliver it to your audience at the perfect moment in the sales funnel, improving engagement and increasing your conversion rate.
Improving Personalisation
AI can create data-driven personalised emails and adverts that speak to individual users.
Optimising Campaigns
AI can track the performance of your marketing campaigns. In real-time, and with actionable insights available, allowing you to refine your messaging, adjust your schedules and enhance your strategies where they’re not playing out as you’d like.
Powerful Platforms
Poplar AI-powered marketing platforms such as HubSpot and Marketo can automate and streamline complicated workflows. Using these platforms, you’ll find features like lead scoring, A/B testing, advanced analytics and personalised recommendations, enabling you to easily achieve impactful campaigns.
Enhance Your Customers’ Experiences
AI enables businesses to enhance customer satisfaction and grow a loyal following.
Think about how Netflix recommends new movies for you based on your viewing history, and popular superstore online shopping giants suggest groceries based on your purchase history.
Once AI expertly analyses your customer data to understand the individual preferences of your target audience, it can then deliver tailored content, product recommendations and offers.
As well as personalised content, AI offers customers 24/7 availability in the form of smart chatbots. These intelligent assistants can handle frequently asked questions and resolve basic issues, ensuring customers feel heard and helped through personalised responses that feel human.
Content Creation With AI
AI has stepped in as an invaluable tool in content creation, but remember that it works best as a support function rather than a replacement for human input. Some people may view AI as a shortcut to content creation; however, relying on it can land you in hot water with generic outputs that don’t fit the bill.
AI can enhance your creative process through:
• Brainstorming content ideas
• Generating topics
• Checking grammar and spelling
• Analysing existing content
• Identifying areas for improvement
• Highlighting new angles to explore.
It can even optimise your content by suggesting keywords and adapting your structure to enhance your SEO visibility. And beyond text, AI generates visuals quickly and easily, such as infographics and social media imagery.
AI-Driven Data Analysis And Insights
AI can be used to transform your marketing efforts by using predictive analytics to identify trends, anticipate customer behaviour and forecast campaign performance. These insights are invaluable, helping to guide decisions and streamline sales funnels.
AI can also help measure Return On Investment (ROI), offering a look into areas for improvement and key metrics, as well as allocating budgets so that you can improve performance strategically and achieve better results.
The Future of AI in Marketing
Artificial Intelligence is already changing how businesses connect with customers, and its capabilities are going to ramp up fast in the years to come. Here are some key trends to keep an eye on…
AI That Creates
Generative AI is an advanced form of AI that goes beyond writing emails and scheduling social media posts. Generative AI can create visual and audio content.
From designing logos to writing catchy jingles, generative AI offers endless potential. But, because it cannot replicate human creativity and bases creations on existing content, the results can feel repetitive and generic and carry the risk of copyright infringement…
AI In New Digital Worlds
Have you heard of the Metaverse? The Metaverse is essentially a 3D digital environment where people can interact using virtual avatars. As this technology increases in popularity and sophistication, businesses will need to find new ways to reach them. AI will play a pivotal role in understanding how people behave in this landscape and generating agile marketing strategies that work.
Embrace AI For Marketing Success
AI offers marketers a wide range of powerful tools that improve efficiency, personalise customer experience and achieve better results. Businesses that embrace AI gain a huge competitive advantage, unlocking opportunities for growth and innovation.
If you want to know more about how a full-service marketing agency can elevate your marketing – and not just with AI – get in touch with WP Creative today.
