Orwell is a reputable insurance provider based in Ipswich, Suffolk, specialising in both standard and non-standard home insurance products. Their offerings include coverage for unoccupied homes, properties with subsidence issues, holiday homes, and more.
The aim was to focus on generating leads through the website and other channels instead of relying solely on purchasing leads. This approach serves two purposes: first, to enhance awareness of Orwell as an independent insurance provider, and second, to increase security by reducing dependence on third-party leads.
Before diving into marketing efforts, we recognised the need to refresh the brand’s website and assets to enhance their appeal and maximise ROI.
Our aim was to stay true to the established brand by incorporating familiar elements, such as the Orwell Bridge. However, we expanded on the original illustrated character, transforming it into a CGI family known as “The Orwells,” inspired by the concept of the troll under the bridge. These characters introduced a playful, friendly, and engaging personality to the brand, creating a fresh and approachable tone making a fairly unexciting array of products more visually engaging.
Next, we began developing the website from the ground up, which allowed us to infuse it with plenty of Orwell character. We also focused on making it highly user-friendly, ensuring that customers can easily find the products they need with clear calls to action.
With all foundational elements now in place, we are moving forward with the original objective: marketing the website effectively. This will be achieved by generating leads through a multi-channel strategy that includes paid social media campaigns, targeted paid search advertising, and search engine optimisation (SEO). These efforts are designed to maximise visibility, drive traffic, and engage the target audience across multiple platforms, ensuring a comprehensive approach to building the website’s online presence and achieving measurable results.
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