DW Surfacing

^01. The Brief

As a Suffolk based business based in Great Cornard, DWS came to us for a full rebrand and website overhaul. As a leading surface dressing company with multiple national contracts, their existing online presence simply didn’t match their successful standing. They had a great reputation within their industry, managing multiple long standing client relationships, but when it came to showcasing their work to attract new business, they didn’t have the online platform and presence to do this from effectively.  

^02. What we did

The project started with branding, and us developing a new colour palette – a strong and classic design that subtly reflects the natural materials used in their road projects. The logo led on from this, with a driving emphasis on strong clean lines in earthy tones. 

The website design and build was next. With the finished platform needing to take into account and appeal to, the vastly different types of customers DWS work with, our web development work took time in creating a website that catered to these different needs efficiently yet simply.   

Next using the new brand colours, we designed and printed a new company brochure. This showcased the best of DWS’s website and offering, weaving together the different services that appealed to both new domestic and commercial clients. 

^03. The Conclusion

With the new colours and concepts cleverly woven throughout, the new website and printed materials provides DWS with a new platform to showcase their services with a seamless UX experience for both commercial and private clients.